“Your personal brand is what people say about you when you are not in the room”- Jeff Bezos

Conversations, either formally or informally, have a way of depicting individual personae, this is dependent on the experiences of the interlocutors about the subject of discourse.

Over the years, marketing professionals have found out that word-of-mouth marketing is very efficacious and this ultimately translates into people’s perception of the person.

Personal Branding is the art of marketing people and their careers as brands. You are the Chief Executive Officer of the brand called you; you must, therefore, own your rightful place as the Vice President of Marketing for the brand called you.

Personal Branding is a secret weapon that takes a person from obscurity to relative visibility.

Your responsibility is to promote your brand, be its most ardent supporter, and to become, de facto, the celebrity and expert about what you offer. You are a celebrity when the brand becomes you.

Remember, every day, you are building a brand that will be assessed by even those you do not know.

Do a quick reflection, can you accurately describe what people will say about you in your absence?

You need to be the CEO of your trusted brand- You!