Today, I want to introduce something unique called Stakeholder Management. Many organisations handle this function with care because external stakeholders, particularly, determine the company’s overall acceptability, which will definitely impact the brand’s corporate objectives.

Remember, your relationship with your stakeholders is very critical to your survival in this VUCA world. Identify your stakeholders and handle them rightly.

We need to see another side to stakeholders’ management. I heard of an organisation that undertook a Corporate Social Responsibility (CSR) project in a community, and they did the commissioning with lots of pomp and pageantry. However, the community residents did not appreciate this noble feat.

It was then advised that organisations should first determine what the community considers their utmost challenge before proposing a solution.

This was the thoughts of Wilson M, “The stronger your relationships are with external parties, the easier it will be to meet your corporate business objectives, the harder it will be.”