Watu Wangu,

I have gone as far as Kenya today to bring you greetings by saying, ‘My People’ in the Swahili language. Good to speak to you again on this platform. As a strategic communicator, I want to teach you something today: do not deviate from the key messages, regardless of the barrage of media questions. Stay on point in your discussions per time.

There is a Yoruba saying, ‘to ba n gbo gbe, gbe, gbe, to ba gbe, eyinkule re la o gbe si’ which means, if you are not involved in communal activities, the canister can be dropped in your premises. Times are changing so fast; if you don’t latch on, you will lose out!

Latching in is a way to become part of the new developments in your business and other areas of life. For example, there was nothing like e-commerce some years ago. E-commerce came and introduced some dynamism into the way business is done. Currently, people without shops are making more sales than those located in malls. Those who latched onto this new trend are feeding through social media now.

Those who lose out are people who refuse to embrace technological evolution to remain relevant in society. A lot of people have lost customers and businesses because they have held on fast to the tenets they learned ages ago. Such people have become archaic and irrelevant within a short space of time.

I charge you today to revolve with time so as not to be dissolved. The most important thing to remain relevant is to be TEACHABLE!

Teachable people latch onto all opportunities, while people who hold on fast to old teaching will lose out.

Have a great day.

Cheers!

Olutayo