A few months ago, we celebrated the Doyen of our great club, PDG Adeniji Raji (Bobo@80), during which we all saw him launch his autobiography, “Sheer Providence: The Story of my life”. Many people have read the book, and there have been many raving reviews across various platforms. As we all know, the great Bobo has done well for himself, and he should be resting by now.

Interestingly, he decided to give us something new for audiences who have not read the book: he has produced it as an e-book, available on various online platforms such as Amazon, Barnes & Noble, iBooks, Rakuten Kobo, Okada Books, Bookmate, AbeBooks, etc.

This is exactly the strategy that C-Suite Executives and corporate organisations should deploy from time to time. The usual practice among many is that once they achieve something at a particular time, they rest. Although they wake up from this slumber when there is a crisis.

The world desires to hear something new, fresh and motivating from your brand at all times. You cannot afford to go bland for many years. Yes, you might be making cool cash, but you also need to ensure that your top-of-mind awareness is top-notch.

Some of the things you can use to build new content for your organisation include Global events or seasonal news, news hijacking, thought leadership from the CEO, an anniversary story, a new piece of research or breakthrough, a new product, human-interest story, and your members of staff.

Ask yourself, “What is new that I can communicate to the world henceforth?”