Rotarians have a ready-made example of an effective communication plan. The Rotary year, which begins in July, is preplanned, and it is important to add that the organisation has continued to evolve strategically.

We have noted that each month of the Rotary year is dedicated to various activities and projects, as the case may be, which is as follows: July – Literacy Month; August – Membership and Extension Month; September – New Generations Month; October – Vocational Service Month; November – The Rotary Foundation Month; January – Rotary Awareness Month; February – World Understanding Month; April – Magazine Month; and June – Rotary Fellowships Month.

Aside from all these, each club is expected to come up with programmes that strengthen fellowship and build bonds among the members.

We all need to develop our content calendar and a creative communication plan so we do not experience a lull in communication with our stakeholders. As we look ahead to another calendar year, every C-Suite executive needs the Communications team to develop these materials for the strategy meeting. However, they also need to be flexible to accommodate other communication development during the year.

Olutayo Irantiola writes #PRQuotes weekly